About Powered by Play

Version 2026

A production company for music videos and commercials, built around the idea that the work should feel like play.

Powered by Play takes projects from the first idea to final delivery: concept, direction, production and edit under one roof. We move fast when the schedule asks for it, and we stay careful about blocking, performance and the details that make an artist look like themselves.

We work with artists, labels and brands who want something considered, whether that’s a one-day run-and-gun or a multi-day series.

Collaborators

Services

  • Concept Development
  • Production
  • Post-Production
  • Album Art & Design
  • Music Video
  • Show Open
  • Social Commercial
  • Visualizers & Album Art

Artists

  • Anella
  • Angelo Mota
  • Charlotte Men’s Basketball
  • Cyanca
  • Duke Women’s Basketball
  • Fetty P Franklin
  • Lord Jah-Monte Ogbon
  • Lute
  • MAVI
  • Premo Rice
  • Scarlet House
  • Surefire
  • tiva
  • Topps × Kon Knueppel

Clients

  • Broke Records
  • Dreamville
  • Duke Athletics
  • Live Forever Records
  • Loma Vista
  • Markow Inc.
  • Surefire
  • Topps
  • UNC Charlotte Athletics